Demographic Profile: Adults


A SNAPSHOT

Total adults9,286,000
Median age38.9
Median HHI$64,023
Median home value$232,564

AGE

AUD (000)

% COMP

18–343,48038
18–497,01376
25–496,45170
25–547,13177

EDUCATION

Attended/graduated college+5,91964

EMPLOYMENT AND INCOME

Employed5,98765
HHI $50,000+5,58660

FAMILY SIZE

Any kids6,97075
2+ children in household4,69751
Average age of kids: 7.5 yrs 
MRI Doublebase 2019, Base: Adults

Demographic Profile: Women


A SNAPSHOT

Total women7,833,000
Median age38
Median HHI$60,358
Median home value$234,253

AGE

AUD (000)

% COMP

18–343,10140
18–495,95276
25–495,45470
25–545,98376

EDUCATION

Attended/graduated college+4,96663

EMPLOYMENT AND INCOME

Employed4,82762
HHI $50,000+4,51858

FAMILY SIZE

Any kids5,94076
2+ children in household4,03452
Average age of kids: 7.4 yrs 
Source: MRI Doublebase 2019, Base: Women