Demographic Profile: Adults

A SNAPSHOT

Total adults11,179,000
Median age38.13
Median HHI$66,179
Median home value$217,952

AGE

AUD (000)

% COMP

18–344,43040
18–498,55977
25–497,78070
25–548,62777

EDUCATION

Attended/graduated college+6,83061
Graduated college+3,45731

EMPLOYMENT AND INCOME

Employed7,03063
HHI $50,000+6,52558

FAMILY SIZE

Any kids8,49076
2+ children in household5,64851
Average age of kids: 7.5 yrs 
MRI Doublebase 2018, Base: Adults

Demographic Profile: Women

A SNAPSHOT

Total women9,631,000
Median age37.6
Median HHI$59,319
Median home value$216,719

AGE

AUD (000)

% COMP

18–343,98341
18–497,37977
25–496,66969
25–547,35176

EDUCATION

Attended/graduated college+5,87161
Graduated college+2,93931

EMPLOYMENT AND INCOME

Employed5,76560
HHI $50,000+5,49457

FAMILY SIZE

Any kids7,34176
2+ children in household4,87651
Average age of kids: 7.4 yrs 
Source: MRI Doublebase 2018, Base: Women