Demographic Profile: Adults.

A SNAPSHOT

Total adults12,826,000
Median age37.3
Median HHI$59,134
Median home value$213,642

AGE

AUD (000)

% COMP

18–345,46143
18–4910,32981
25–499,31073
25–5410,09679

EDUCATION

Attended/graduated college+7,96362
Graduated college+3,84930

EMPLOYMENT AND INCOME

Employed7,83361
HHI $50,000+7,28657

FAMILY SIZE

Any kids9,92877
2+ children in household6,49651
Average age of kids: 7.6 yrs 
Source: MRI Doublebase 2016, Base: Adults
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Demographic Profile: Women.

A SNAPSHOT

Total women10,901,000
Median age37.2
Median HHI$57,950
Median home value$213,783

AGE

AUD (000)

% COMP

18–344,69443
18–498,78481
25–497,85272
25–548,48778

EDUCATION

Attended/graduated college+6,81663
Graduated college+3,22430

EMPLOYMENT AND INCOME

Employed6,30558
HHI $50,000+6,06556
FAMILY SIZE
Any kids8,52878
2+ children in household5,56151
Average age of kids: 7.7 yrs 
Source: MRI Doublebase 2016, Base: Women
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