Demographic Profile: Adults.

A SNAPSHOT

Total adults11,861,000
Median age37.8
Median HHI$66,482
Median home value$216,261

AGE

AUD (000)

% COMP

18–344,78940
18–499,14877
25–498,30570
25–549,33379

EDUCATION

Attended/graduated college+7,56864
Graduated college+3,88133

EMPLOYMENT AND INCOME

Employed7,66465
HHI $50,000+7,29162

FAMILY SIZE

Any kids9,15477
2+ children in household6,24053
Average age of kids: 7.5 yrs 
Source: MRI Fall 2017, Base: Adults
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Demographic Profile: Women.

A SNAPSHOT

Total women10,073,000
Median age37.4
Median HHI$65,960
Median home value$213,712

AGE

AUD (000)

% COMP

18–344,22542
18–497,78077
25–497,04570
25–547,87378

EDUCATION

Attended/graduated college+6,44264
Graduated college+3,35033

EMPLOYMENT AND INCOME

Employed6,14861
HHI $50,000+6,07860

FAMILY SIZE

Any kids7,89878
2+ children in household5,32753
Average age of kids: 7.0 yrs 
Source: MRI Fall 2017, Base: Women
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