2020 Editorial Calendar


The #Goals Issue

AD CLOSE: 10/15/19 › ON-SALE: 12/6/19


  • Special Edition—Organizing Products, Services, Apps, and Hacks


  • Health: How Real Families Get Through the Flu!
  • Health: Why I Love My Pediatrician
  • Behavior: When One Kid is More Difficult to Parent than the Other
  • Food: Multi-Cooker Meals for the Whole Family (Baby Too!)
  • Gear: The Baby Gear Awards


  • Advice: How to Streamline Your Decision Making
  • Beauty: How to Take Care of Your Mom Hands, plus the Perfect At-Home Mani


  • Balance: Put Your Family on a Digital Detox
  • Money: Parents Guide to Charitable Giving
  • Travel: Get Away… Without the Kids! Couples Vacations You Must Book
  • Food: Secrets of Kitchen Confident Moms

Parents Baby



Valentine’s Day Extravaganza!

AD CLOSE: 11/15/19 › ON-SALE: 1/10/20


  • Health: The Infant Sleep Commandments
  • Behavior: Put Yourself in Your Kids’ Shoes
  • Food: Picky Eating IRL
  • Food: Make Game Day Snacks


  • Health: The Real Reason Your Stomach Hurts
  • Health: The Good News About Your Phone
  • Beauty: How to Stop Mom Life from Aging Your Skin
  • Beauty While Momming: Why Beauty Rituals Matter
  • Couple: How to Speak Kindly to Each Other


  • Pets: How to Prevent Pet Messes and Clean Them Up Fast
  • Home: Save My Space
  • Holiday: Simple Valentine’s Day Cards for the Whole Class
  • Holiday: Valentine’s Day Treats the Kids Can Help Make
  • Travel: Take Your Kids Here Before They Grow Up, Part 1
  • Food: Chicken, 5 Ways


The MomBoss/#SeeHer Issue

AD CLOSE: 12/16/19 › ON-SALE: 2/7/20


  • Working Wisdom from Mom Bosses Who Inspire Us


  • Health: Is Your Child Outside Enough?
  • Health: How Pediatrician Parents Get
  • Kids to Care About Their Health
  • Health: Allergy-Proof Your Life
  • Behavior: Teach Your Children Patience
  • Food: Surprising New Spins on PB&J


  • Beauty: Refresh Your Routine with Tried-and-True Drug Store Buys
  • Couple: When You Earn More than Your Partner
  • Work: How Millennial Mothers Stay Career Ambitious
  • Work: How to Thrive at Work When You’re Sleep Deprived


  • Home: Products that Every Family Needs Two of
  • Fashion: Why (and How to) Organize Your Mom Closet
  • Travel: Places to Take Your Kids Before They Grow Up: Part 2
  • Food: Low-Sugar Takes on Family Favorites

Parents Baby



The Mother Earth Issue

AD CLOSE: 1/15/20 › ON-SALE: 3/6/20


  • Special Edition—Little Ways to Go Green with the Kids


  • Health News: How to Talk to Kids About Climate Change
  • Health: The Real Risks of Air Pollution
  • Development: The Scientific Way to Play with Your Baby
  • Values: How 5 Real Families Are Saving the Planet
  • Food: No-Bake Easter Snacks and Treats
  • Craft: Green Easter Crafts


  • Health: 5 Solutions for the Overstimulated Parent
  • Beauty: Real Mom Makeovers, with Fresh Haircuts for Spring
  • Beauty While Momming: Our Beauty Director’s Favorite Eco-Friendly Finds
  • Salary: How One Family Makes Their Budget Work, plus Eco-Conscious Advice


  • Home: Best Green Cleaners for Your Family Home
  • Home: Your Step-by-Step Guide to a Green Yard
  • Travel: Kid-Friendly Eco-Vacations and Zero-Waste Travel Ideas
  • Food: How to Cook to Save the Planet, with Family-Friendly Recipes


Celebrate Mom 

AD CLOSE: 2/14/20 › ON-SALE: 4/10/20


  • Health: Raising Body Positive Kids
  • Health: The Latest Thinking on Food Allergies
  • Health: Moving with Kids
  • Behavior: The Reasons Kids Cry
  • Food: Simple Homemade Cakes to Cook and Decorate with Kids
  • Best: The Best Family Cars


  • Health: How Doctors Deal with Headaches
  • Health: Take Care of Your Teeth
  • Beauty: Influencer Beauty Routines
  • Beauty While Momming: What I Use on My Own MomBod
  • Relationships: This Marriage Will Never Be 50/50. Now What?


  • Home: How to Raise a Little Green Thumb and Plant an Edible Garden
  • Home: 15 Ways to Thrive in Your Small Space with Kids
  • Food: Breakfast Takeover! Meal Prep These Recipes
  • Travel: Secrets of Happy Family Vacations
  • Best: Best Subscription Boxes (Meal Kits, Toys, Clothes, and More) for Family

Parents Baby



Summer Kick-Off 

AD CLOSE: 3/13/20 › ON-SALE: 5/8/20


  • Health News: Summer Safety Takeover—Bug Bites, Sun Burn, Water Safety
  • Behavior: How Pediatrician Parents
  • Deal with Bad Sleepers, Eaters, and Potty Trainers
  • Development: The Psychology of Violent Play
  • Learning: How to Raise a Reader
  • Food: Homemade Ice Pops
  • Best: The Best Organic Packaged Food for Families


  • Special Health Section: Dads and Emotional Health
  • Beauty: Summer Makeup Trends
  • Beauty/Perfectish: Sunscreen Strategies for Every Parent
  • Beauty: Nail the Must-Have Duo:nCute Sunglasses and a Killer Lipstick
  • Relationships: The New Divorce: Breaking Up But Staying Together


  • Pets: What Pets Can Teach You About Parenting
  • Home: Sanity Saving Home Tech, plus Automate Everything!
  • Travel: Places that Get Even More Fun After Dark
  • Food: Supper Is Solved—Feed Your Microbiome Edition
  • Fun: Throw a Baby Shower that’s Worth the Effort!


The Play Issue!

AD CLOSE: 4/14/20 › ON-SALE: 6/5/20


  • Health: The Reassuring Truth About Lyme Disease
  • Health: How Pediatrician Parents Stock Their Medicine Cabinets
  • Development: What to Do If Your Kid Says “Like”
  • Safety: How to Contain Your Toddler Escape Artist
  • Values: Portraits of Foster Families and What They Can Teach Us All
  • Food: Best New Packaged Frozen Treats


  • Health: Gyno Myths Debunked
  • Beauty: A Guide to Making Your Hair Color Last
  • Beauty While Momming: Our Beauty Director on Her Go-to Products
  • Food: Lower-Alcohol Drinks for Moms Who Want Less of a Buzz
  • Couple: When You Disagree About a Major Life Decision


  • Home: What to Do with Your Blank Walls
  • Holiday: The Ultimate 4th of July Pool Party
  • Travel: The 2nd Annual Kids’ Travel Awards
  • Food: Tacos, Buddah Bowls, and Other Assembly-Required Dinners

Parents Baby



How to Raise a Reader

AD CLOSE: 5/14/20 › ON-SALE: 7/10/20


  • Health: The ABCs of Hand-Foot-Mouth Disease
  • Behavior: Are You Helping or Helicoptering?
  • Values: How to Raise Bilingual Kids
  • Back-to-School: School Supplies Awards—Kid Tested, Teacher Approved
  • Party: Ultimate Birthday Party Planning Guide
  • Best: Best Birthday Party Chains


  • Health: Pumping IRL
  • Health: Medication During Pregnancy: Is It safe?
  • Beauty: Dealing with Thinning Mom Hair
  • Beauty/Perfectish: Mix THIS into Your Foundation


  • Home: Tech that Helps You Sell Your Junk
  • Home: DIY Kits that Make Parenting Easier
  • Travel: Plan Their First Trip Out of the Country
  • Food: Foil Packed Dinners for the Oven and the Grill
  • Fun: How to Host a Beach Cleanup


The Back-to-School Issue

AD CLOSE: 6/15/20 › ON-SALE: 8/7/20


  • Health: Is There a Natural Cure for Lice?
  • Health: Pediatrician Parents Share the Most Important Advice They Give Their Patients
  • Development: How to Raise a Writer
  • Learning: Teach Your Kids About Money, When You Don’t Know Much Yourself
  • Back-to-School: Making Peace with Average
  • Back-to-School: School Lunch Extravaganza
  • Food: Best Packaged Breakfast Foods
  • Craft: Hands-On Craft Projects Inspired by Serious Artists


  • Health: Are You Too Overprotective of Your Baby?
  • Health: Take Care of Your Teeth
  • Beauty: The Parents Beauty Awards


  • Home: Professional Organizers’ Playroom Secrets
  • Easy Recipes with Bare Minimum Weekend Meal Prep

Parents Baby



Halloween for the Win!

AD CLOSE: 7/14/20 › ON-SALE: 9/11/20


  • Health: Get Your Kid Over Their Doctor Fear
  • Health: Most Innovative Children’s Hospitals
  • Health: Cough, Cough, Go Away!
  • Behavior: The Perpetual Quest for Sibling Harmony
  • Behavior: Special Ed Techniques that Work for All Kids
  • Safety: Teach Your Kids Fire Safety (Without Making them Afraid)
  • Food: The Fun of Apple Picking and Apple Recipes
  • Nutrition: How to Make Dinner the Kids Will Actually Eat
  • Holiday: Halloween Snacks and Treats
  • Craft: The Best Crafting Kits for Kidsma!


  • Health: The Breast Health Guide Every Mom Needs
  • Beauty: Moms Road Test the Best Self Care Treatments
  • Beauty: Next-Level Eyelashes


  • Food: 5-Ingredient Quickie One Pot Dinners
  • Holiday: Cute & Crafty Costumes for Babies to Big Kids
  • Holiday: No-Carve Pumpkinsh


The Kindness Issue

AD CLOSE: 8/14/20 › ON-SALE: 10/9/20


  • Health: What’s Your Child’s Stomachache Trying to Tell You?
  • Health: The Surprising Long-Haul Impact of Gym Class
  • Health: A Guide to Your Baby’s Skin
  • Development: How Your Little Kid Can Become a Great Teen
  • Values: What We Can Learn from Military Families
  • Best: Best Toys of 2020
  • Best: Best Books of 2020


  • Health: The Truth About Self Care and Mommy Burnout
  • Health: Will You Get the Baby Blues?
  • Beauty: Nail Colors for Every Mom Moment
  • Beauty While Momming: 1, 2, and 3-Step Skincare Routines
  • Money: Parents Best Money Tips Ever


  • Travel: The Best Museums, Zoos, and Aquariums for Kids
  • Food: Thanksgiving Dinner Made Easy

Parents Baby



The Holiday Togetherness Issue

AD CLOSE: 9/14/20 › ON-SALE: 11/6/20


  • Health: “The Patient Who Made Me a Better Pediatrician”
  • Health: Natural Ways to Boost Immunity
  • Behavior: How to Boost Your Child’s Creativity
  • Development: What It Takes to Raise the Next Generation of Wonderful Men
  • Nutrition: Feel Better About Formula
  • Holiday: Gingerbread House Decorating Hacks
  • Craft: Kid-Made Gift Ideas for the Holidays
  • Books: Parents Approved Children’s Books that Inspire Leadership


  • Beauty: Shimmery, Glamorous Makeup for the Holidays
  • Beauty While Momming: Gray Hairs, Do Care


  • Home: How to Set Up Your Kitchen to Cook with Your Kids
  • Travel: How to Plan a Surprise Vacation
  • Food: Cook Up Holiday Meals from Your Favorite Storybooks
  • Food: Holiday Dinner Ideas
  • Food: Holiday Candy to Make with the Kids
  • Tech: The Best Tech for Your Family

PLUS Regular Columns:

  • Jenny Says: Jenny Mollen sounds off on mom life
  • Animal House!: A spotlight on one awesome pet, and the amazing kid who loves him
  • Insta Eats: An Instagram food influencer shares her best breakfast, lunch, and snack tips
  • Culture: Our monthly children’s book recommendations
  • Women’s Health Advice: A page of tips, tricks, and news, in every issue
  • Happily Ever After: Running bi-monthly, a marriage counselor tackles issues that impact millennial parents most
  • Heart of Parenting: An emotional first-person parenting essay in almost every issue
  • Save My Space: NEW for 2020! A fresh 1-pager appearing in February, April, June, August, October, and December with surprising perspectives on how to love your home more.
  • Real Life Budgeting: This column tells the story of a real family’s economic wins and losses; a financial advisor weighs in with advice


  • Editor’s Note
  • You’re Welcome
  • Let’s Get Real Giggles
  • Kids Health News & Ideas
  • Ages + Stages

Awards and Accolades



  • Silver
    • “Is Your Kid Sick or Just Faking It?”
    • “The Secret Bunion Society”
    • “10 Reasons to Chill About Lice (Seriously)”
    • “When to Pass on the Test”
    • “Let’s Talk About Your Mood”
  • Bronze
    • “When a Parent is About to Snap”
    • “Mom Boobs: The Inside Story”
    • “Heads Up!”
    • “Mom vs. Food Allergy & Food Free-for-All”
    • “A Game-Changer for ADHD”
    • “Surviving Dr. Facebook”
  • Merit
    • “Get through Your Child’s Hospital Stay”
    • “Leak Proof Your Life”


  • Gold Award for Photo Illustration
    • “Mom Boobs: The Inside Story”
  • Merit Winner for Illustration
    • “Let’s Talk About Your Mood”
    • “Bursting with Goodness”



  • Winner
    • Eddie Award, Consumer, Series of Articles, Parenting/Family, “Balance is B.S.” and “Crushing It”
    • Honorable Mention
      • Eddie Award, Consumer, Full Issue, Family/Youth & Teen, October 2016
      • Eddie Award, Consumer, Series of Articles, Parenting/Family, “Mom vs. Food Allergies” and “Food Free-for-All”


  • Gold
    • “The New Rules on Raising Babies”
    • “More Than 600 Babies Drown Every Year”
    • “5 Medicine Mistakes Parents Make”
  • Silver
    • “Would You Let Your Child Eat 50 Pounds of Sugar?”
    • “8 Rules for Raising a Healthy Kid”
    • “Secrets of Pediatrician Parents”
    • “How to Save a Child’s Life”
    • “Secrets You Shouldn’t Keep from Your Doctor”
    • “Let’s Talk About Chubby Children”
    • “Immunity Now!”
    • “The Skinny on Thin Kids”
    • “Health ‘Facts’ You May Have Wrong”
    • “Icky Infections”
  • Bronze
    • “Feed Your Child’s Gut”
    • “5 Things You Didn’t Know About Allergies”
    • “Give Your Back a Break”



  • Winner
    • Best Series of Articles, “Fear and Parenting in America”



  • Winner
    • Eddie Award, Consumer, Full Issue, Parenting/Family, September 2014
  • Honorable Mention
    • Eddie Award, Consumer, Series/Single Article, Parenting/Family “Rock Your Disney Trip”


  • Gold
    • “The Power of Yoga”
    • “Germ Patrol”
    • “To Circumcise or Not?”
    • “The Food Dye Blues”
    • “The Never-Ending Cough”
    • “You’d Never Leave Your Baby in the Car, Right?”
    • “The Invisible Bully”
    • “Life in a Special-Needs World”
    • “When Your Kid Makes You Sick”
  • Silver
    • “Scary Symptoms (That Are Perfectly Normal)”
    • “Your Child Has Cancer…”
    • “Allergy Test”
  • Bronze
    • “Great Sleep for Grown-Ups”
    • “7 Reasons Your Kid Needs Sleep”
  • Merit
    • “A Different Kind of Tired”
    • “The Cough That Won’t Go Away”

Board of Advisors


Ari Brown, M.D.
Author of Baby 411 and Toddler 411

David L. Hill, M.D.
Author of Dad to Dad: Parenting Like a Pro

Harvey Karp, M.D.
Author of The Happiest Baby on the Block and The Happiest Toddler on the Block

Philip Landrigan, M.D.
Icahn School of Medicine at Mount Sinai

Jane Morton, M.D.
Stanford University School of Medicine

Irwin Redlener, M.D.
Columbia University School of Public Health; Children’s Health Fund

Michael Rich, M.D., M.P.H.
Mediatrician at AskTheMediatrician.org, Boston Children’s Hospital

Harley A. Rotbart, M.D.
Children’s Hospital Colorado; Author of No Regrets Parenting

Darshak Sanghavi, M.D.
Author of A Map of the Child: A Pediatrician’s Tour of the Body

Jennifer Shu, M.D.
Co-author of Heading Home With Your Newborn

Wendy Sue Swanson, M.D., M.B.E.
Author of Seattle Mama Doc blog


Connie Diekman, R.D.
Washington University in St. Louis

David Ludwig, M.D., Ph.D.
Boston Children’s Hospital

Jill Castle, R.D.
Childhood Nutrition Expert


Robin Berman, M.D.
Author of Permission to Parent

David Fassler, M.D.
University of Vermont College of Medicine; Author of Help Me, I’m Sad

Harold S. Koplewicz, M.D.
Child Mind Institute; Author of It’s Nobody’s Fault

Rebecca Landa, Ph.D.
Center for Autism and Related Disorders, Kennedy Krieger Institute


Lezli Levene Harvell, D.M.D
Private Practice, Dental Kidz


Wayne Fleisig, Ph.D.
Children’s Hospital of Alabama

Eileen Kennedy-Moore, Ph.D.
Author of Smart Parenting for Smart Kids and Growing Friendships

Jenn Mann, Psy.D.
Author of SuperBaby and The Relationship Fix

Wendy Mogel, Ph.D.
Author of The Blessing of a Skinned Kne

Michael Thompson, Ph.D.
Author of Homesick and Happy and co-author of Raising Cain


Alice D. Domar, Ph.D.
The Domar Center for Mind/Body Health; Author of Finding Calm for the Expectant Mom

Marjorie Greenfield, M.D.
University Hospitals Case Western Medical Center; Author of The Working Woman“s Pregnancy Guide

Laura Riley, M.D.
Massachusetts General Hospital


Deborah Stipek, Ph.D.
Stanford Graduate School of Education

Cathy Vatterott, Ph.D.
University of Missouri-St. Louis; Author of Rethinking Homework


William E. Berger, M.D.
University of California-Irvine School of Medicine

Hugh Sampson, M.D.
Icahn School of  Medicine at Mount Sinai


Martin Eichelberger, M.D. 
Safe Kids Worldwide; Children’s National Medical Center

Wendy L. Hunter, M.D. 
Rady Children’s Hospital, University of California, San Diego

Gary A. Smith, M.D., Dr.P.H.
Center for Injury Research and Policy, Nationwide Children’s Hospital


Jodi Mindell, Ph.D. 
The Children’s Hospital of Philadelphia; Author of Sleeping Through the Night

Judith Owens, M.D. 
Boston Children’s Hospital


Lawrence F. Eichenfield, M.D. 
Chief of Pediatric and Adolescent Dermatology, Rady Children’s Hospital, San Diego

Jody Alpert Levine, M.D.
Plastic Surgery & Dermatology of NYC